Monday 8 December 2014

2000 Word Proposal


Creative Media: Animation – Proposal








 

Brief and style:

 

My chosen brief for my animation project is Brief 1 – Animated Folk Tale: Devise an animation with sound based on a folk-tale or similar story. I have chosen to create an adaption of the well-known tale of Rapunzel. I have decided to add a modern twist to this story, so that the audience may be able to connect and empathize with the character of Rapunzel, and to draw a more personal response from them.

Sean Hall explains that “Stories always change in the telling. The facts may be altered, the characters improved, the details enhanced and the chronology of the events changed.” (2.) I aim to do this within the narrative of my animation, to create a unique and captivating story, which is able to connect with a more modern audience.

 

The style that I have chosen to present my animation in is that of 2D vector based animation with sound. I have used my own cartoon drawings and edited and animated them using Adobe Photoshop and Flash.

This style enables me to use my own character drawings, but combine them with digital technology to create visually appealing animations.  Illustrator and artist Mario Minichiello explains “The act of drawing empowers the artist to look at the world, to deconstruct and rebuild it.” (3.) (p.26). By using my own hand drawings, I can create anything I wish to animate and incorporate my own style into it, and make corrections easily.

Animating in Adobe Flash also allows me to use bold and bright colours, which, combined with my drawings, enhances the cartoon style of animation, which I personally find visually appealing and enjoyable.

 

 

Idea inspiration and context:

 

I feel that my idea and style for my animation was quite influenced by the animated cartoon Adventure Time, and also partly by the similar animated cartoon The Regular Show.

 

Although I did come up with the idea of making my character of Rapunzel quite the opposite of a stereotypical fairytale princess, I later on noticed how she is quite similar to the princesses from Adventure Time, in that she has her own distinct look and personality which sets her apart from other fairytale princesses. Although Adventure Time do this in a much clearer and dramatic way, for example Flame Princess is literally made out of fire, the way in which more character depth is given to very unstereotypical princesses is similar (4.).

 

The style of my animation was originally influenced by both my own style of drawing, and the use of bold colours and lines used in adventure time. However, after watching The Regular Show, it became clearer to me that my style of 2D characters was more similar to that of the regular show. This is because these characters are less made up of shapes, and more humanoid, with visible small details. The backgrounds of my animation are more influenced by Adventure Time than The Regular Show, as the backgrounds for The Regular Show are usually far more complex than those of Adventure Time. I aim to keep the backgrounds for my animation fairly simple, so they can be recreated and used again in various scenes easily.

 

 

Example of a scene from my animation.

 

 

Example of a scene from Adventure Time (37.) (38.)

 

 

Example of a scene from the Regular Show (39.) (40.)

 

 

 

Research:

 

Before creating my own animation, it was important to undertake a considerable amount of research. I have created a blog, which demonstrates my research (as well as technical experimentation); please see this for full details (1.).

 

Within my research, I have looked at many different animations from throughout the years, as well as theoretical research from different authors and scholars.


 

I first decided to look at one of the earliest animated films ‘Gertie The Dinosaur’, created by Winsor McCay and released in 1914 (9.) (10.). This animation was mostly created by hand, with McCay having drawn thousands of frames on rice paper. It is an important animation to look at as it was the first of its time to use keyframes, registration marks and animation loops, all of which I will be using (but mostly digitally rather than by hand) when creating my animation.

 

 

(9.)

 

 

Some other important early animations I have chosen to look at are Steamboat Willie (1928) (11.) (12.) and Silly Symphony – The Skeleton Dance (1929) (13.) (14.), both by Walt Disney. Disney has been an important figure throughout animation history, and these two animations were huge hits when they were released.

Both animated shorts are in black and white, however their use of bold lines and repeated backgrounds and movements are important things to consider and learn from when creating an amateur


        (11.)

animation. These techniques are some I will use throughout my animation, both to keep the creation process as simple as I can, yet still to produce an effective and entertaining animation.

I believe that it is also important to consider how the audience are able to emotionally connect with Mickey, the main character in Steamboat Willy, and that I should try to make my animated characters able to connect with the audience also.

 

I have included a wider range of my research of animations throughout history to the present day on my blog (1.).

 

As well as visual research, I have also undertaken theoretical research.

When beginning to think about a story and theme, I gathered research and notes from Paul Wells’ book ‘The Fundamentals of Animation’ (3.) (15.). This helped me when deciding on my narrative, which I had been finding difficult to come up with, as well as creating depth to my characters and planning my storyboard.

 

Another of Wells’ works, which I used for research was ‘Understanding Animation’ (16.) (17.). I found this helpful with understanding various useful technical terms to do with animation, regarding different aspects including narrative, shots, and movement. I was able to recall these when planning and producing my own animation.

 

Sean Hall’s ‘This Means This – This Means That’ (18.) (19.) made me think about the meanings and messages behind how my characters are represented through appearance and actions. It also helped me establish the style of my narrative, and how I also wanted it to have a message.

 

I also used David Bordwell and Kristin Thompson’s ‘Sound In The Cinema’ (20.) (21.) and Roger Noake’s ‘Animation – A Guide To Animated Film Techniques’ (22.) (23.) as research regarding sound, and how I might use this in my own animation. It made me think about how sound is often somewhat disregarded when it comes to animation, yet it is still a hugely important aspect.

 

 

Awareness of the ethics of representation:

 

In my animation I include only two characters.

 

The first, and main character in my animation is that of Rapunzel, or ‘Elz’.

Rapunzel is not a stereotypical princess: she wears comfortable basic clothes (a strap top and track suit bottoms), is not very sociable, and enjoys activities such as playing video games and eating fast food. Richard Dyer states that “The stereotype is taken to express a general agreement about a social group.” (5.) (p.248). As a princess, Rapunzel’s social group is that of upper class and royalty, however I have decided to use her image, actions and personality to go against this stereotype, and make her more identifiable to a wider audience.

Although I have tried to make Rapunzel look unlike a stereotypical fairy tale princess, she is still recognizable as one. Dyer explains that “The type is any character constructed through the use of a few immediately recognizable and defining traits, which do not change or ‘develop’ through the course of the narrative” (5.) (p.247) Rapunzel’s ‘type’ of character, which is that of a princess, is clearly shown through the use of her tiara, which she wears throughout the whole of the animation, and also possibly that of her long hair. These are recognizable codes, which signify the role of her character.

I have chosen for Rapunzel to have quite a pale skin tone, to relate to both her lifestyle and situation. Sara Ahmed talks about skin colour and of “the vulnerability of white skin and its need for protection.” (6.) (p.40). This “need for protection” relates to the fact that Rapunzel is locked away in her tower, both protected and trapped, and her pale skin tone represents the fact that she is not able to experience the outside world.

 

The secondary character in my animation is that of the pizza delivery boy, who I have named Jimmy. I have not decided on his exact skin colour yet, but it will be of a darker tone of Rapunzel’s. Ahmed explains how “tanning became a sign or outward display of healthy bodies” (6.) (p.39), and so Jimmy’s skin tone will be representative of his experience of the outside world compared to Rapunzel.

 

In regards to race, I had not thought about this factor in particular when drawing up and creating my characters. When having to think about how their race is represented within my animation, I have found it revealing of how I have such an impact on my characters. Dyer states how “it has become common for those marginalized by culture to acknowledge the situation from which they speak” (7.) (p.4). As I am a white and have grown up among many other white people, this has subconsciously influenced how I draw.

 

Within my animation I will not explicitly give my two characters an explicit sexuality, however, the fact that one character is male, and the other is female, may give some audiences the impression that they are both heterosexual. Andy Medhurst explains how heterosexuality is “taken for granted as the sexual norm…yet never required to identify itself” (8.) (p.290). No specific romance is involved between these two characters, however the fact that it is expected for the princess of a fairy tale to fall in love with a male character and live happily ever after may give stereotypical connotations of heterosexuality.

 

 

Technical experimentation:

 

Regarding technical experimentation, I have experimented using both digital and hands on media in preparation for creating my own animation.  The full extent of my technical experimentation can be seen on my blog (1.) and in the ‘Technical experimentation” folder on the disk.

 

I firstly experimented with stop motion animation. Working in a group, I made characters out of paper and animated them in a short narrative, by moving their positions and taking photos for each frame (24.) (25.) (26.). I then put these images together using Windows Movie Maker to create a short animated sequence.

 

 

 


 

 

 I then moved on to experiment with animation in Adobe Flash.

I firstly experimented with creating a couple of simple animations of a bouncing ball (27.) (28.) (29.) (30.). These two experiments were important as I was able to learn how to use shape tweens and motion tweens to create animated movements, and also made me think about the way different objects and shapes move.

 

The next experiment that I made using Flash was an animation of a flying bird (31.) (32.). This experiment helped improve my skills of animating symbols and using motion paths, and also made me more aware of the use of background and layers.

 

 

 

 

 

 

After this I created a short experiment of an animated stick girl with moving eyes and mouth (33.) (34.), before learning how to bitmap images and cut and animate certain parts of them in my next experiment (35.) (36.).




Within my experiment with the cartoon characters of Eevee and Marceline, I was able improve my skills of animating 2D vector based characters, and also of the timings of animation.

 

 

 

Production plan:

 

·         Week 8: Work on drawings towards new scenes, scan into computer and alter in Photoshop ready to use.

 

·         Week 9: Put together scenes that can be created from parts of scenes I already have.

 

 

·         Week 10: Put together new scenes from my new drawings (this may take longer).

 

·         Week 11: Add sound and speech to certain scenes

 

 

·         Week 12: Edit effects (eg lighting and textures) in After effects, and composite together.

 

This time plan may take slightly longer, I have longer than five weeks to finish my whole animation, however I would like to try and stick to this plan so that I am punctual in finishing my assessment, with time left over to reflect on and change anything that I wish to.

 

 

I aim to produce a high quality, entertaining piece of animation, which reflects my own personal style and skills, yet also reflects the research I have done to create this.















Bibliography:
 
  1. Mia Blakeney (2014), Animation, http://mb536-animation.blogspot.co.uk/
  2. Hall, Sean (2007), This Means This – This Means That, A User’s Guide to Semiotics, United Kingdom: Laurence King Publishing.
  3. Wells Paul (2006), The Fundamentals of Animation, Design as Concept, AVA.
  4. N/A (2012), A-Z of Adventure Time Princesses, Available at: http://www.cartoonnetwork.co.uk/blogs/a-z-of-adventure-time-princesses
  5. Dyer, Richard (1999) ‘The Role of Stereotypes’ in Thornham, Sue, Bassett, Caroline, and Marris, Paul (eds), Media Studies: A Reader, 2nd Edition, Edinburgh University Press
  6. Ahmed, Sara (1990) ‘Tanning the Body: Skin Colour and Gender’, New Formations, No. 34, Summer, extract pp. 37-41
  7. Dyer, Richard (1997) ‘The Matter of Whiteness’ in White, London Routledge
  8. Medhurst, Andy (1998) ‘Tracing Desire: Sexuality in Media Texts’ in Briggs, Adam and Cobley, Paul (eds), The Media: An Introduction, Harlow, Longman
  9. Ptk78 (2012), Gertie the Dinosaur (Winsor McCay, 1914), Available at: https://www.youtube.com/watch?v=Cr-u-hVYrPA (accessed September 2014)
  10. Mia Blakeney (2014), Gertie the Dinosaur: 1914 - Winsor McCay, Animation, Available at: http://mb536-animation.blogspot.co.uk/2014/09/gertie-dinosaur-1914-winsor-mccay.html
  11. Walt Disney Animation Studios (2009), Walt Disney Animation Studios’ Steamboat Willie, Available at: https://www.youtube.com/watch?v=BBgghnQF6E4 (accessed September 2014)
  12. Mia Blakeney (2014), Steamboat Willie: 1928 - Disney, Animation, Available at: http://mb536-animation.blogspot.co.uk/2014/09/steamboat-willie-1928-disney.html
  13. Kikthedaisy (2008) Silly symphony – the skeleton dance 1929 disney short, Available at: https://www.youtube.com/watch?v=h03QBNVwX8Q (accessed September 2014)
  14. Mia Blakeney (2014), Silly Symphony (The Skeleton Dance): 1929 – Disney, Animation, Available at: http://mb536-animation.blogspot.co.uk/2014/09/silly-symphony-skeleton-dance-1929.html
  15. Mia Blakeney (2014) The Fundamentals of Aimation (Wells. Design as Concept. 2006:35-5) – Notes, Animation, Available at: http://mb536-animation.blogspot.co.uk/2014/09/the-fundamentals-of-animation-wells.html
  16. Wells, Paul (1998) Understanding Animation, United Kingdom: Taylor & Francis, Inc.
  17. Blakeney, Mia (2014), Understanding Animation (Wells. 2006: Chapter 3) – Notes, Available at: http://mb536-animation.blogspot.co.uk/2014/09/understanding-animation-wells-2006.html
  18. Hall, Sean (2007), This Means This – This Means That, A User’s Guide to Semiotics, United Kingdom: Laurence King Publishing.
  19. Blakeney, Mia 92014), This Means This – This Means That (Sean Hall) – Notes, Animation, Available at: http://mb536-animation.blogspot.co.uk/2014/10/this-means-this-this-means-that-sean.html
  20. Bordwell, David, & Thompson, Kristin (2010) Sound In The Cinema, Film Art: An Introduction, United States: McGraw Hill Higher Education.
  21. Blakeney, Mia (2014), Film Art: An Introduction (David Bordwell and Kristin Thompson) – Sound I The Cinema – Notes, Available at: http://mb536-animation.blogspot.co.uk/2014/10/film-art-introduction-david-bordwell.html
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